![PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/77973901/mini_magick20220103-23434-1fql7aq.png?1641248091)
PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu
![PDF) The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand PDF) The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig1/AS:1108288141832195@1641247892691/Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined_Q320.jpg)
PDF) The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand
PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu
![PDF) The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand PDF) The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig5/AS:1108288141819915@1641247892954/Conceptual-framework-Standardised-regression-coefficients-b-R-squared-R-2_Q320.jpg)