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The one store that is open in the world is e-comm" - adidas CEO Kaspar Rorsted on how COVID-19 is accelerating a pivot to D2C
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Omnichannel vs Multichannel Marketing: What is The Difference? - eCommerce Customer Service Software | eDesk
Robert Rooderkerk on Twitter: "Omnichannel product introduction by @adidas: email indicating that you can buy the new Yeezy sneakers through registration in their app. Email -> website -> QR code -> app. #
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Online is the most important store': Adidas switches up e-commerce strategy - Cross-Border Commerce Europe
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